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1, Guangzhou plastic Pan American base culvert will be held March 27-April 3, April 16, April 30-May 7 invitation face, face, nose, eyelid plastic surgery expert to Kun for surgery, facial plastics by Korea expert surgeon, was held on March 13 in early Han plastic base inaugurated in publicity in mind.
2, because the three active interval is only a week, and therefore require a topic will be able to run through the whole three project activities, and continuation possible.
3, the Pan American base tunnel is currently brand competition at the initial stage of propaganda and urgent need to reflect on cultural connotation of the brand and product, and are essentially beyond product features and formal lower-level competition. 4, now the media have opted for a single Pan American base culvert, graphic creative influence is not strong. Second, the activity purpose:
and activity time: March 22-May 30, a total of 73 days. Four, scope of activities: in Kunming City area for activity centre, effect covering the entire province. Five, the theme:
fat project, age 20-39 than 80%, white-collar workers, teachers, civil servants, for the company of the leisure class, faced employment of women students. They want through slim and shapely body meet the shadow of the pursuit of health, the Elimination of psychological needs. Facial plastic project, age 20-34 than 76%. Leisure class housewives, corporate white-collar workers, people with individual businesses, the media, faculty, civil servants and private-sector boss, show business personalities. They hope that their coordinated and personalized facial features, meet the pursuit of pleasure, self-confidence, self-fulfilling human needs. Overall,: has body defects or sick obesity who of beauty demand may has part physiological demand of components, breast enhancement who due to fear lost on husband or lover of attractive and has security demand of components, other of beauty demand most of on social exchanges and respect of demand, also has part belonging to on self-implementation of demand, as hope icing on the who, they on plastic beauty of demand telescopic sexual strong, especially by psychological factors, and family of attitude and social environment of effect and makes demand suddenly produced or disappeared, Therefore in demand point to ‘ as a starting point, evoke empathy and functional demands again. Seven, activity overall concept:
activities with a Pan American base of acculturation Butterfly dance spring theme, through the entire activity women from obscurity to change to, ultimately, changing course of the self, founder of Pan American base tunnel was beautiful also reflected the profound meaning of. In overall activities began Qian, first to soft text of way, on activities for overall general, through from pupa of butterfly process of image description, made life has many details of us, but due to female own body of bound and cannot to feel, actually each woman of inside are in calls for with love, and beautiful and happy, this from inside of calls for on like that nameless of small spent do not ecstasy as real and natural, but only determined to to occurred real changes to real became soul Shang free of butterfly. In response, the Pan American base culvert created conditions for this change, by Pan American base of acculturation Butterfly dance spring activities respectively invited breast enhancement, liposuction, Korea facial plastic authority gathered in spring city, together with the Pan American base culvert for consumers to remove shackles on the body. In the overall activities at the end of a Pan American base of acculturation Butterfly dances of each spring for the title, summary of the whole activity in a soft manner, to make you regret it all my life for the title of Pan American base culvert to the soft article . method stimulus did not take part in activities of consumers, with a view to the activities to a natural continuation of. Against breast enhancement, liposuction, Korea facial plastic respectively preceded by creating attractive works, exquisite show, beautiful name of the new forces, advocacy highlights the attraction of sexy from the chest, the Pan American base culvert gestures and help you show off exquisite Korea beautiful forces swept through the concepts of Kunming.
in each item activities carried out Qian, to do not Ecstasy for point, through series advertising of way, in preheating period of continuous days in, to perceptual of way, through on consumer life in the some had was ignored of life details of scene and character of reproduce, using most with representative, and most has appeal, and most can hit female inside soft, and vulnerable part of perceptual classic language, expression because they does not concern own of body and soul, and lost has life in the many better of things, Even by his closest people overlooked concept, thus stimulating heart and a strong sense of empathy to consumers, such as: without willing, grievances, unfortunately, sad, depressed, sad, or even sad (but not reached sorrow, despair, sadness or anger level) and a strong desire to change the status quo. At the same time, footnote mark in advertisements: Pan American Hong culvert activities-not.
2, highlight Guangzhou Pan American base culvert shaping the technical professional, authoritative, brand cultural connotations, effectively creating brand image.
3, in Kunming set off wave of Korean style plastic, plastic market development play a catalytic role.
4, give competitors imitate, following the attack on the print ad giving a strong blow.
5, the use of competitors struggling with time, buy time for formulation of the annual transmission planning and implementation.