promotion is marketing the 4Ps (4Ps products, promotions, services, pricing, channel) strategies, business marketing tools for the most widely used and most frequently. But increasingly frequent promotions has already lead to weak consumption in end-consumers. Of course, promotion and not just sales developed, more to the point is promotion of the implementation of the programme, such as implementation details are not in place, it is a good promotion programmes cannot be effectively delivered and consumer recognition, the two are complementary.
1, improving performance of beauty parlours, in the short term the rapid accumulation of a considerable sum of money. Through the activities can make in-store performance reaches a new high.
2, centrally stores all energy is fully under way, new products and main star products or card type. Shop new products within the promotion period, customers in the form of experience of running card, so that new products can be recognized and accepted by customers faster and better; in-store main star products are generally primary push-card, which was recognized by customers, new customers are more receptive.
3, develop customer loyalty, enhance the ability to withstand market risks and temptations. In an intensely competitive market environment, customer loss was caused by many shopkeepers of the brain, every year, but is there such a 1~2 big promotions, I believe that not only stable existing customer, but also to develop new tourist, satisfying the people seeking the same mentality.
4, using short-term small promotions exercise with local hairdresser team, done for large sales in the later in mind, the key lies in breaking the beautician dead-end jobs on a daily basis. If interested, in fact, is not difficult to find, very often can be seen in many beauty salon beautician to lift up all day, very mechanized works, does not have a goal, not to mention the ideal. It’s like a pool of stagnant water, lifeless at all, so as to gradually lose the ability to learn and work with passion. If you do not timely adjustment, then in large promotional execution, they are unable to quickly access their job role and take on important work.
according to some of the above promotions, our sales division and, ultimately, are also appropriate for those involved in the Division of personnel made a simple description of the situation.
promotions Executive, broken down by time period into three cycles, a phased operation: one is the warm-up period; the second was a follow-up phase; three is a period of consolidation.
the warm-up period is promotions the preliminary preparatory work, is also one of the more critical links, communication is in place between the tutor and a beauty salon, directly affects the trading volume in the promotion. There are several points throughout the early period of the promotion is we must do it. First of all, is to brand culture trained beauticians, give them from recognizing accreditation, until Pat. While focused on to they spread brand products advantage, through from founder, and out origin, and research and development institutions, and manufacturers strength, and science and technology, and making technology and products components of precious, aspects for detailed training, and combination the promotions of theme, let beautician were replacement different of role, station in customers of angle and own of angle how viewed this promotions activities, tie related of help PIN products, and finishing storefront all products of display furnishings, will main push products placed in conspicuous and can let customers attention and easy detect of location. Second, is the flagship product in the promotion of training, including product features, functions, composition, application groups, notes, and why do customers have to choose the product can bring to their benefit, and so on, product manual and need to be unified, mastery of various processes and details of the product operation must carry out in place. At the same time, according to the in-store customers about several types and imagination customer at the time of purchase may be mentioned the issue of what intends to write a sales in, and then be harmonized, and practice, as far as possible in the time of sale done ideological unity, unity, unity of action. Throughout the training finished, don’t forget to check. Without training content evaluation, prior training is in vain, beauticians would not have upper center, will soon be forgotten. Then we requires careful analysis to our customer file, including each customer’s spending power, recently purchased by product line, the number of remaining nursing and, possibly, consumer items, be aware about the customer. Next, nature is set a task for beauticians per person per day, such as how many customers to receive every day, how much performance do you need to complete, largely achieved through which products. Everything is ready, that is, customer solicitation, and intends to write a general solicitation in the, select the time period to telephone customers at home as much as possible, not answering the phone or away from home, notify customers, while encouraging customers party dress to bring friends to join, and appropriate incentives.
follow up period, is the promotion during the promotion of understanding, mainly instructors ask in-store promotions in various ways, we must understand what issues? For example, the activity information about it to their customers? Active content, activities, main products and card type is that OK? In-store customers are clear of all contents of this event yet? Introduced to customers after the customers how do most of the reaction? If there are no transactions and transactions analysis did not cause. Is not the product that are in place, still fail to grasp the customer’s psychology. From the customer’s words capture the mental activity, how do they answer that, asking their ideas, flexible application we prepared in advance for the sales of, and then observe its responses, for those customers plunges again, so as to promote a deal.
enter a period of consolidation, mainly in sales in the final, as well as promotion of finishing touches. This is the time that is most prone to problems of beauty salons, fresh after the sale will be tired, so store managers or instructors must do well supervision and inspection work, beautician eye, avoiding wasted. Promotions at the same time, select morning or night, for each stylist in one by one to share their view that highlights case studies of successful sales, exchanges can broaden their horizons with one another. Again finishing customer files, from which mining is not consumption or there is consumer demand of customers, so as to achieve maximize sales.
in the promotion, we cannot go into mistakes, do some thankless thing. For example, completely without cost, have a fracture in none other, which only will become more difficult to pin; fake offers, playing a numbers game, promotions old unattractive; beautician does not endorse, but also sang; most frightening is that in-store without sufficient manpower, they actually don’t even have promotions.
store managers must not assume that the layout of work beautician and task could immediately understand, understand, of course, able to perform, we all know that the implementation does not mean that the plan, but we often believe in commitment. Beautician tend to find this or that pretext to shirk its responsibility, to buy time, which is what we must be aware of.
promotion is not a spur of the impulse, but needs to be planned and targeted long-term marketing strategy, has a very strong variability and flexibility for beauty salons and the spread of brand have a far-reaching impact.
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